SHINTA VR develops a virtual mascot for Mitsubishi Motors to engage costumer immersive experience.
MITSUBISHI wants to activate Virtual Reality for Marketing and Branding Activation.
Launching of Mitsubishi Xpander, Mitsubishi on Marketing and Branding Activation (12 city roadshow festival in Indonesia). So, Mitsubishi must create an interactive VR game containing ad placement and product knowledge. The VR games are designed for multiplayer.
Mitsubishi Motors collaborated with SHINTA VR to activate MIRA as the Brand Ambassador of Mitsubishi. By adapting Motion Caption technology, MIRA can interact in real-time. Naoya Nakamura (CEO of Mitsubishi) acknowledged MIRA in All-New Xpander Grand Launching 2022.